Behind the Product: NOIDS

3 min read

Behind the Product: NOIDS

There’s something deeply satisfying about doing it yourself.

Tinkering in the kitchen. Brewing your own remedy. Turning a handful of dried herbs into something potent, personal, and effective.

The NOIDS Herb Cooker is the first and only machine of its kind: an all-in-one system that lets you decarboxylate, infuse, and create your own oils, butters, tinctures and extracts, all from your kitchen bench. No lab coats. No second-guessing. Just the freedom to work with plants, properly.

 

Who are NOIDS?

NOIDS began in Amsterdam in 2019 – first as a dream, then an idea, and then as a prototype. After 11 rounds of development and countless hours of experimentation, the first cooker launched across Europe in 2020.

In 2024, a woman named Amanda reached out to NOIDS from Australia. Following a cancer diagnosis, she was looking for a simple, reliable way to decarboxylate herbs, infuse oils, and reclaim alcohol from the tinctures she was making to help manage her symptoms. That conversation became the spark for something bigger, and just a few weeks later, NOIDS Australia was born.

 

 

What makes NOIDS so special?

Before you can create an effective herbal oil or tincture, there’s one crucial step: decarboxylation. It’s the process of gently heating your herbs to activate their beneficial compounds. It’s the step that makes the plant’s therapeutic potential more bioavailable, and ultimately, more effective.

With NOIDS, this step is built in. You don’t need an oven or a thermometer. You don’t need to cross-reference temperature charts or wonder if you’ve “done it right.” The machine handles all the precision. 

Once your herbs are activated, you can infuse them into your medium of choice: coconut oil, olive oil, butter, honey, whatever suits your recipe or remedy. The infusion process typically takes between one to two hours, with full control over time and temperature.

The NOIDS Herb Cooker is compact, plastic-free, and beautifully designed. It’s intuitive to use, taking what used to be a multi-step, often intimidating process and turning it into a ritual you can return to easily, again and again.


Freedom is potent

NOIDS was built on the belief that herbal medicine should be more accessible, accurate, and entirely yours. There’s power in being able to make what you need, when you need it, without navigating confusing instructions or inconsistent results.

You can decarb, infuse, and create at home, with consistency, control, and confidence in what you’re putting into your body. It’s freedom in the most tangible sense: the ability to craft your own remedies, on your own terms, using ingredients you trust.

NOIDS offers something beautifully simple: the tools to trust yourself. To return to ritual. To reconnect with the plants that have always been here to support us. Whether you’re crafting a remedy, creating something delicious, or just curious about what your herbs can really do, NOIDS is here to help you make it your own.


The NOIDS Herb Cooker is now available at Astrid Alchemy

 

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