Mid-century glamour, modern irreverence, and just enough room for your lighter.
Welcome to the wild, witty world of Edie Parker, the cult New York label bringing retro glamour to the table (and the rolling tray).
Founded by Brett Heyman, a vintage-obsessed PR exec turned designer, Edie Parker started as a love letter to acrylic clutches from the 1950s and '60s. Think bold colors, cheeky sayings, and serious scene-stealing energy. But over the years, the brand has grown into something even more unexpected: a home for high-design cannabis accessories and lifestyle objects that don’t take themselves too seriously.
Because why shouldn’t your grinder look like a sculpture? Why can’t your stash jar double as a decor piece? And who said a pipe couldn’t be… pasta?
Edie Parker asks the important questions. And then answers them with the camp flair minimalists have nightmares about.
Meet the Founder
Brett Heyman built Edie Parker out of her New York apartment, inspired by her collection of vintage handbags and a desire to make fashion more fun. Before launching the brand, she worked in PR for Gucci and Dolce & Gabbana, which explains her innate understanding of luxury, irreverence, and image-making.
But where others stuck to fashion, Brett got curious. As cannabis culture shifted and the legal landscape changed, she saw an opportunity to reimagine the space through the fashion lens: design-forward, joy-led, proudly feminine.
The result? A first-of-its-kind brand that made smokeware chic.
High Design, Literally
The vibe? A disco ball meets a dinner party meets your dream blunt rotation.
From statement piece glass bongs to ravioli-shaped pipes and ashtrays you’ll never want to put away, Edie Parker brings an unapologetically feminine, fashion-forward POV to the cannabis space. The brand isn’t about hiding your habit, it’s about showing it off in style.
Each piece is designed to be proudly displayed, whether you’re lighting up solo or hosting a smoky little soirée. They’re objects of affection as much as function, crafted with humour, nostalgia, and a touch of curated chaos.
And while the brand’s signature aesthetic is maximalist-meets-mid-century, the intention runs deeper. These are objects that turn ritual into celebration; accessories that make space for joy, colour, and pleasure.
More Than a Brand
At its core, Edie Parker is about expression; personal, political, and playful. The brand’s been outspoken in its support of cannabis liberation and destigmatisation in the U.S., using its platform to champion equity in the industry. It’s high time the conversation (and the products) reflected the people who actually use them.
Astrid Alchemy is proud to be the exclusive Australian stockist of Edie Parker. So go on. Add some Edie to your ritual and light up something beautiful.
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